What You Need to Know About Text Message Marketing.

Before the development of online digital messaging apps, the default text messaging apps were used to send and receive short messages. Mobile phone technology is now accessible to a very large proportion of the world’s population with almost every adult having access to one hence they can receive a message sent to their handset. Below are some tips on text message marketing if you are looking to use the technique for advertising your brand.
If you are looking to employ text messaging as your marketing means, it Is recommended that you know your audience. As you interact with clients, get their consent on being added to your text message list and ensure that they are aware of the kind of content they should expect from you. Create prompts for your clients which allow them to accept or decline on being members of your text list in subscriptions and this will see you avoid any legal issues.
When it comes to message advertising, timing is very essential. Appropriate timing is very important and you need to try and avoid sending messages too early in the morning or too late in the evening. The best time to send a message to your message list is in the later hours of the morning when your clients are settled for the day. You should also factor in the frequency at which you send the messages to the potential clients in your contact list. Send few and well-timed messages and in turn you will avoid annoying the clients on your list which may see them block them. The best frequency of sending a message is once every week.
Make sure that the messages you send out to clients are clear and concise. It is advisable that you limit your messages to a hundred and sixty characters. When the text is long it tends to break up for easier delivery and some parts may fail to be delivered to the client and also they are more expensive to send. It is also recommended that you include a solid call to action such as the URL of your business or a phone number. Varied and trendy messages can come in handy as they will enable you to keep your audience interested.
Giving your audience the free will to opt out of the message subscriptions is the last thing you ought to do when it comes to messaging advertising. This is a requirement of the law and it is compulsory that you provide a way out for your clients. It is also important that you keep tabs with your text messaging advertising results so as to ensure that you are on the right path.

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